In 1998, Shamoon Sultan founded Khaadi with a vision to revive the ancient craft of handloom weaving in a contemporary fashion context. Starting with a small workshop in Karachi and facing initial setbacks, his perseverance led to the opening of the first Khaadi store in Zamzama, Karachi. The store’s success marked the beginning of Khaadi’s transformation into a global retail brand.
Today, Khaadi operates over 45 stores across Pakistan, UAE, UK, and the US. Sultan’s innovative retail strategies and responsiveness to consumer trends have solidified his reputation as one of Pakistan’s most influential CEOs. The International Finance Corporation (IFC) invested $25 million in Khaadi to accelerate its growth plans.
